Content marketing is no new process for marketing and advertising professionals. Since the dawn of consumerism and competition, businesses have been vying to place themselves at the forefront of their respective industries by proving their prowess and expertise and by speaking to the innermost needs and desires of their audience members. What is new, however, is the way companies handle their content marketing campaigns.
Traditional marketing methods, whether they took the form of magazine inserts or TV ads, is also known as distraction marketing. Such advertisements aim to take the viewer’s focus away from their regularly scheduled programming with loud, vibrant claims of life improvement and necessity. Today’s consumer is wise to the pull of advertising, however, and has grown to tune out the blaring ads meant to distract. Instead, the modern content marketer needs to build trust, convince and convert.
The best way to achieve every objective on that list is by speaking to your audience, not speaking at them. Provide them with messages that will delight and intrigue them. Speak about related topics that would interest them. Give them a how-to guide or video for unique ways to use your product they might not have thought of before. By tapping into the mind of your ideal follower, you’ll be able to attract countless more with the same needs and wants.
According to HubSpot, 50% of consumer time online is spent engaging with custom content. Elephant Ear is dedicated to providing clients with content that attracts the right viewers when and where they’re most receptive to your message. In each of our comprehensive content marketing packages, we provide you with:
- Thorough editorial calendars, allowing us to partner with you and lead the discussion online based on what’s trending and what’s to come
- Well-written, engaging content, including blogs, videos, infographics and more
- Search engine optimization based on current best practices, to help your content be indexed faster and boosted higher
- Incisive social media posting schedules, allowing you to reach your audience when and where they’re receptive
Bring your company to the forefront of your market with an insightful, targeted content marketing campaign. There’s never been a better time than today to get started. To schedule your initial consultation and review, call the Orlando content marketing experts at Elephant Ear at (321) 537-2649.